Web design is more than just colors, fonts, and layouts. It’s about guiding users, making navigation intuitive, and ensuring every page serves a purpose. Some pages and elements play a key role in user experience and conversions.
Three of the most important specialized pages are:
- Pricing Tables – Help customers compare plans and make confident buying decisions.
- E-Commerce Product Pages – Display products effectively and drive sales.
- Custom 404 Error Pages – Keep users engaged when they land on a broken or missing link.
A good design for these pages can mean the difference between a lost visitor and a paying customer. Let’s break down the best practices for each.
How to Create a Custom Pricing Table Design
Why Pricing Tables Matter
Pricing tables simplify decision-making. Whether you run a SaaS business, a subscription service, or sell tiered products, a pricing table helps users compare features, costs, and benefits.
A poorly designed pricing table confuses customers and makes them hesitate. But a well-structured one highlights the best deal and pushes them toward a purchase.
Key Elements of an Effective Pricing Table
A great pricing table has:
- Clear plan names – Basic, Standard, Premium, or custom labels like “Starter” and “Pro.”
- A simple, scannable layout – Users should instantly see differences between plans.
- The best-value plan highlighted – Use color, badges, or size to draw attention to it.
- Compelling CTA buttons – “Get Started” or “Choose Plan” buttons should stand out.
- A money-back guarantee or trust signals – Boosts confidence in the purchase.
Best Practices for Pricing Table Design
- Use contrasting colors – The most recommended plan should visually pop.
- Ensure mobile-friendliness – The table should adjust seamlessly for smaller screens.
- Keep it simple – Avoid overwhelming users with too many details.
- Use icons instead of text – Features like “24/7 Support” or “Unlimited Storage” are easier to digest with small icons.
- Show a free trial or money-back guarantee – It reduces hesitation.
Tools to Design Pricing Tables
You don’t need to code from scratch. Use:
- CSS Frameworks: Bootstrap, Tailwind CSS for developers.
- WordPress Plugins: WP Table Builder, Easy Pricing Tables for quick setup.
- Design Tools: Figma, Adobe XD for a custom look before implementation.
Pro Tip: Test different pricing structures with A/B testing. Sometimes, users respond better to a different order of plans or differently worded CTAs.
Best Practices for E-Commerce Product Page Design
Why Product Page Design is Crucial
Your product page is your digital salesperson. It should engage visitors, provide clear information, and make purchasing easy.
A poorly designed product page can cost you sales—even if your product is amazing. Customers won’t spend time figuring things out. If they don’t understand your offer quickly, they’ll leave.
Must-Have Elements for a High-Converting Product Page
A perfect product page includes:
- High-quality images and videos – Show multiple angles and zoom options.
- Engaging, benefit-focused descriptions – Explain why customers need your product.
- Transparent pricing and discounts – Clearly display price, deals, and free shipping offers.
- Strong CTAs (Call-to-Actions) – Buttons like “Add to Cart” or “Buy Now” should stand out.
- Customer reviews and testimonials – Social proof helps buyers trust your product.
- Shipping and return details – Set clear expectations to reduce abandoned carts.
User Experience & Navigation Tips
- Fast loading speed – Compress images and use lazy loading for better performance.
- Mobile-first approach – Over half of online shopping happens on mobile. Your page should be easy to use on small screens.
- Personalization – Show “Customers also bought” or “Recently viewed” sections for better engagement.
Best Tools for Designing Product Pages
- E-Commerce Platforms: Shopify, WooCommerce for ready-to-use templates.
- Design Tools: Elementor, Figma for customizing layouts.
- Speed Optimization Plugins: WP Rocket, Smush for faster loading times.
Pro Tip: Use heatmaps (like Hotjar) to see where users click the most on your product pages. If they’re not clicking the “Buy Now” button, adjust its placement or design.
How to Design a Custom 404 Error Page
Why a Custom 404 Page is Important
A 404 page appears when a user lands on a broken or non-existent link. A generic “Page Not Found” message can frustrate visitors. A custom 404 page keeps them engaged and guides them back to useful content.
Key Elements of an Engaging 404 Page
A friendly or humorous message – Instead of “Error 404,” say something relatable like:
- Oops! This page is missing, but we’ve got plenty more to explore.
- Lost? Let us help you find your way back
- A search bar – Helps users find what they need.
- Links to key pages – Homepage, product categories, or blog posts.
- Branded visuals – Keep it aligned with your site’s theme.
- A CTA to keep users engaged – “Check out our best-selling products” or “Go back to the homepage.”
Creative 404 Page Examples
- Airbnb: Uses a fun, travel-themed illustration.
- LEGO: Features a lost LEGO character.
- GitHub: Displays a cute broken robot image.
How to Set Up a Custom 404 Page in WordPress
- Create a new page in your WordPress dashboard.
- Design it using Elementor or Gutenberg.
- Redirect broken links to this page using plugins like 404page or Redirection.
Pro Tip: Track 404 pages in Google Analytics to see how often users land there. If a certain broken link is getting too much traffic, fix it or create a relevant page.
Conclusion
Specialized pages play a huge role in conversions. A well-structured pricing table helps users pick the best plan. A strong product page improves sales. A smart 404 page keeps users from leaving.
By following these best practices, you can optimize your website for success. Start improving these pages today, and watch your engagement grow!
Do you have a favorite web design trick? Share it in the comments! 🚀
FAQs
How do I make a pricing table mobile-friendly?
Use a responsive grid layout and avoid large text blocks. Ensure users can scroll easily without horizontal movement.
What are the best tools for designing an e-commerce product page?
Shopify, WooCommerce, Elementor, Figma, and Adobe XD are great for building and customizing product pages.
Can a 404 page impact SEO?
Yes! A custom 404 page with helpful links and search functionality keeps users engaged and reduces bounce rates, which benefits SEO.
How do I choose the right color scheme for my pricing table?
Use contrasting colors for important details like CTAs, while keeping the overall design aligned with your brand.
What is the best way to track the performance of a 404 page?
Use Google Analytics to monitor visits to the 404 page and identify broken links that need fixing.
